Category archives: Design Thinking

  • Stupid is As Stupid Does: Jason Little

  • Smart designers are easy to spot. For a start they’re intrigued by words, not just pictures. This means they won’t simply use Lorem Ipsum in all their headlines with the thought that it will get written once the client has selected an idea. The copywriting will be half of the idea. They also use spell check as a normal tool in their repertoire rather than see it as a strange phrase that does not c[...]